

Guy Tang #Mydentity Demi-Permanent Hair Color in 1A Ash delivers a deep, cool-toned black with a smoky ash reflection. The vibrant, long-lasting demi-permanent formula deposits rich tone and shine while being gentler than permanent color.
Perfect for anyone who wants dramatic depth without warmth, 1A keeps dark hair looking cool, dimensional, and glossy. The creamy 2 oz formula mixes smoothly and applies with precision, delivering the professional-quality results colorists expect from the #Mydentity line. Mix with the recommended #Mydentity developer and complete a strand test before full application.