

Go bold with Guy Tang #Mydentity Super Power Direct Dye. This high-impact, ready-to-use direct dye delivers vivid, long-lasting fashion color with a user-friendly application — no developer required — making it perfect for creating bright, statement-making looks.
Direct dyes deposit color straight onto the hair, showing their truest, most vibrant results on pre-lightened bases. Apply to clean, dry hair with gloves and a tint brush, process, and rinse for saturated, head-turning color. Shade availability may vary, so please review the product photos or contact us to confirm the exact shade before ordering.