John Frieda Violet Crush Purple Toning Mask — Deep Conditioning Purple Toner for Blondes

John Frieda presents a luxurious purple toning treatment with the Violet Crush Purple Toning Mask. Formulated with crushed violet pigments, it neutralizes brassiness while deeply conditioning to hydrate and soften blonde or highlighted hair.

After washing with Violet Crush Shampoo, generously apply the Purple Toning Mask through wet hair and comb through. Leave on for 1–3 minutes (do not exceed 5 minutes), then rinse well. Use weekly or as needed to achieve the desired toning results.

For best results, pair with the Violet Crush Purple Shampoo and Conditioner in the same care line.

• Brass-banishing formula with crushed violet pigments for cooler, more luminous blonde

• Deep conditioning to smooth, hydrate, and improve manageability

• Color-safe for natural and color-treated blonde hair
• Sulfate-free (SLES/SLS free) and paraben-free
• Cruelty-free and vegan-friendly
• Available sizes: 6 fl oz (US) and 250 ml (UK)

Experience a cooler, salon-fresh blonde with a rapid toning action that helps maintain your hair’s vibrancy and softness between appointments.