

Cast a bold statement with the Guy Tang #Mydentity Direct Dye Collection in Crimson Spell, a vivid, deep red fashion shade. This ready-to-use direct dye delivers rich, long-lasting color in one simple step — no developer or mixing required.
Like all direct dyes, Crimson Spell shows its truest, most saturated result on pre-lightened hair, and it can be applied all over, in panels, or blended with other #Mydentity direct dye shades for custom effects. Apply to clean, dry hair with gloves and a tint brush, process, rinse, and style. A striking choice for anyone ready to wear red with confidence.