

Build lived-in, defined texture with Wella EIMI Rugged Texture paste. The matte-finish formula sculpts rugged, piecey definition with a strong yet flexible hold that lasts — and stays reworkable, so you can reshape your style throughout the day.
Easy to apply and easy to control, this 2.53 oz paste is ideal for short to mid-length styles that call for separation, movement, and a no-shine, natural look. Warm a small amount between your fingertips and work through dry hair, shaping as you go.
Professional texture styling from Wella's EIMI line.